Chakib has first-hand knowledge of Canadian, Caribbean and West African commercial aviation, as Captain (Jazz, Sunrise Airways, Senegal Airlines, the Ivory Coast Government…) and as Ops manager in several airlines with experience in various air services: VIP, Military, Medevac and Regional Airlines.
Having started off as an advertising executive during 10 years in advertising agencies and marketing companies, Chakib brings innovative marketing techniques and airline expertise to WestAF.


Senior Advisor
Hamish has been in the industry for the past 30 years, holding positions as CEO, COO and board member in various airlines in Europe, Africa and the Americas. Over the years he has been involved in over 30 startups and restructuring projects, and due diligence exercises. He specializes in airline strategy, fleet management, aircraft leasing, airline finance and process improvement. At present he is consulting on various projects in Africa, Asia and Latin America.



Richard has worked in the aviation sector for over 30 years for world renowned companies such as Eurocontrol, NATS (UK), Dubai Airports, and DSNA (France), Airbus, the European Commission and many others. Richard excels in building high performance teams across borders. He has managed Air Traffic Management Programmes of up to $1.5bn in value and delivered an award winning project to the European Commission with 20 partners spread over 10 countries.

In the past few years, Richard has managed projects in the UAE, South East Asia and South Africa, before returning to the UK to manage a VR and AI flight training programme.

Contact Investors

Captain Chakib Ziani Cherif, Co-Founder

Mr Richard Powell, Co-Founder

Contact Marketing & Corporate

Mr Hamish Davidson, Senior Advisor